Although we are barely half way through summer 2015, the team here at White Stores are already planning ahead for the 2016 season. That’s why we, along with other movers and makers in the garden furniture and outdoor living industry, will be heading off to the prestigious SOLEX 2015 event at the NEC Birmingham expo centre in July.
The Summer Outdoor Living Exhibition (SOLEX) is the annual trade show run by the Leisure & Outdoor Furniture Association (LOFA), showcasing the best designs and latest innovations from the world’s leading manufacturers of outdoor furniture and accessories.
Whether it be parasols and gazebos or barbecues and firepits, SOLEX 2015 is where all the newest products for the garden, patio and conservatory will be shown off for the first time to influential buyers from high street shops, supermarkets, garden centres and specialist outdoor living retailers like White Stores.
“The first SOLEX show took place in 2008 and was acclaimed a great success by our industry members, suppliers, buyers and opinion formers,” says LOFA. “The 2015 event promises to be even better, building on the first seven successful shows with more exhibition space and more exhibitors, but retaining the relaxed, friendly and business-like atmosphere of this key event.”
LOFA are also aiming to attract more visitors to SOLEX 2015, with a greater emphasis on generating increased media/press coverage for the event, along with securing added interest from key professionals in the gardening industry such as landscape architects, designers and contractors.
Here’s our sneak preview of what we expect to see at this year’s show…
Alexander Rose are renowned for producing high-end, avant-garde garden furniture with a modern look. Their stand at SOLEX 2015 will include Alexander Rose’s classy and subtle Timber collection which is made from premium hardwood and choice softwood, the elegant hand-woven Weave collection and the contemporary, steel-framed, bronze-tinted Metal collection. Visitors will also be able to check out the new accessories like parasols, sunbrellas, cushions and Lady Susans.
Pictured: Portofino sofa, chair and coffee table range from Alexander Rose and White Stores
Bosmere will launch the newest additions to their popular range of Storm Black garden furniture covers at SOLEX 2015. This award-winning company has been producing protective covers for garden furniture and barbecues for over 30 years, all of them designed to handle the harshest of British weather conditions.
Pictured: Storm Black Circular Patio Set Cover from Bosmere and White Stores
Going under the moniker of “probably the comfiest bean bag in the world”, Extreme Lounging’s B-BAG brings the bean bag to the great outdoors. New for Solex 2015 is the company’s B-SKINS range of fabric covers, a quick and easy way to give your B-BAG a fresh new look to suit your mood or surroundings.
Pictured: B-SKINS from Extreme Lounging
Gardeco’s new CHIMALIN AFC collection, short for Advanced Fire Clay, will be officially launched at SOLEX 2015. These chimeneas, fire pits and pizza ovens will apparently last longer than other outdoor heaters made of traditional fire clay.
Video: Gardeco unveil the new CHIMALIN AFC chimenea
Home to many of the biggest brands in the world of BBQ – including the Bradley Smoker, Fornetto and Kamado Joe – Grakka will be showing the brilliantly named Ozpig at SOLEX 2015. This portable campfire cooker and heater from Australia is ideal for camping, glamping, caravanning or cooking outside at home. The Ozpig takes just seconds to set up and start up, then you can sit back, relax and enjoy the warmth of a safely contained fire while you cook up a feast. Like having a masterchef in the outback, Ozpig is totally versatile when it comes to different cooking styles, and is capable of handling BBQ, chargrilling, roasting, broiling, stir frying, pizzas, curries, casseroles, soups, scrambled eggs, pancakes, marshmallows and lots of other yummy treats.
Pictured: Ozpig from Grakka
This SOLEX, La Hacienda will be offering a first-look at their new 2016 ranges of chimeneas and firepits. These new ranges have been designed to offer retailers stylish additions to existing outdoor leisure ranges and represent a sure fire way to light up profits. Designed by La Hacienda’s design team, and created to tie in with future outdoor living trends, the new collection of contemporary chimeneas bring a fresh modern spin to La Hacienda’s product offering. Joining the contemporary steel chimeneas will be a range of new firepits, including some inspired by traditional Indian designs. Alongside these new additions, La Hacienda have also confirmed that their SOLEX stand will feature examples of the company’s 2015 bestsellers and further additions across established product ranges.
Pictured: Alpha and Savannah Chimeneas from La Hacienda
According to a product news report in DIY Week, Leisure Grow’s new LG Outdoor Living brand is being launched at SOLEX 2015. This complete range of garden furniture – including bistro sets, dining sets, loungers, swing seats, parasols, gazebos, patio heaters and scatter cushions – comes in a choice of contemporary colours.
Pictured: Casablanca Metal Bench from Leisure Grow and White Stores
Our friends at Maze Rattan are keeping their new pieces of rattan garden furniture closely wrapped up until the show begins at SOLEX 2015. Let’s hope they have got lots more gorgeous designs like the Apple Daybed, Orlando Sunlounger and Toronto Daybed on the way, as these are three of our top style favourites here at White Stores. The Apple Daybed even featured in ‘The Best Garden Furniture Designs’ article by the Sunday Express newspaper earlier this month.
Pictured: Apple Daybed from Maze Rattan and White Stores
BBQ specialists Outback are set to launch three new eye-catching models of gas barbecue grills that will showcase the latest in design, materials and product technology at SOLEX 2015. Sure to create a bang in next year’s barbecue market, the Jupiter Gas Series boasts a choice of 2-, 3- or 4-burners, a roasting hood and cabinet in striking Outback Meteor red, and a stainless steel control panel contrasting with the black finish of the side panels, tables and legs. Outback are also showing the new charcoal-fired Outback Oven Grill that employs radiated heat to bring an all-American, slow-roast taste to your steaks, burgers, chicken wings and a wide variety of other dishes.
Pictured: Oven Grill from Outback
Urban 10 Essentials
One of the UK’s largest suppliers of artificial grass and doormats, Urban 10 are using SOLEX 2015 to showcase their new Laurel Extendable Hedging – a simple yet effective artificial hedge screen. This versatile hedging gives your garden or patio an instant green makeover, and is ideal for sprucing up tired fence panels and hiding damaged walls.
Pictured: Laurel Extendable Hedging from Urban 10 Essentials
As the world’s premier manufacturer of charcoal and gas BBQ grills, it’s all about the coloured Q for Weber at SOLEX this year. Available in a choice of five bright new colours – blue, fuchsia, green, orange and purple – the new Q 1200 range of portable BBQ grills are easy to carry, plus quick to light and cool down. That’s all the right ingredients for a grilling machine that’s perfect for the beach, park, garden, patio or balcony.
Pictured: Green Q 1200 Portable BBQ from Weber
SOLEX 2015: The Future Of Outdoor Living
White Stores look forward to seeing and trying out all of these new and exciting outdoor living products at SOLEX 2015. Many of them will be available to buy from our garden furniture website right now or in the coming months. We hope every SOLEX visitor and exhibitor has a great show!